If you want to find information about goods or services available in your area where do you turn? At one time, it is likely that you would have picked up a big yellow book or directory to find information about local businesses.
However, in recent years more and more people turn instead to the internet to search for information and, in Europe, around 90% of internet searches are carried out using the Google search engine. In fact, the internet search giant has become a household name and we now routinely ‘Google’ whatever it is we want to know.