If you want to find information about goods or services available in your area where do you turn? At one time, it is likely that you would have picked up a big yellow book or directory to find information about local businesses.

However, in recent years more and more people turn instead to the internet to search for information and, in Europe, around 90% of internet searches are carried out using the Google search engine. In fact, the internet search giant has become a household name and we now routinely ‘Google’ whatever it is we want to know.

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This week I celebrated reaching 10,000 followers on Twitter. As I got closer to the milestone I found myself watching my follower count click slowly upwards and a number of my supportive followers were encouraging their contacts to follow me to ensure that the magical 10,000 number was reached. When my follower count clicked over to show 10k the congratulations flowed in and I admit to feeling just a tiny bit pleased.

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Have you ever come across someone on Twitter who has far more followers than the number of people that they actually follow?

Many Twitter ‘gurus’ preach that a high follower to following ratio is a sign of a quality account. In the case of celebrities, high profile or big brand accounts it’s easy to see that their general popularity or fame will result in a similar on-line popularity, leading to tens, or hundreds, of thousands of followers. Can the same be said for your average high street business or SME? I don’t think so.

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